Top Ten Mistakes Made by Entrepreneurs
One problem that arises here is the so-called "forgotten founder": a partner involved in starting the venture subsequently drops out. When the venture gets financing or is ready to go public, this partner returns, perhaps with an inflated view of what his or her contribution was, demanding equity. This problem can be eliminated by incorporating
early and issuing shares to the founders, subject to vesting. As partial consideration for their shares, each founder should be required to assign to the new corporation all inventions and works related to the company's proposed business.
Incorporating early - before significant value has been created and well in advance of any financing event that establishes an implicit value for the shares—also helps prevent potential tax problems for "cheap stock." Incorporating too late, and issuing inexpensive stock to the
founders at the same time that much more expensive stock is being sold to investors, can create tax problems when the IRS argues that the difference in stock price is actually income to the entrepreneur.
2. Issuing founder shares without vesting.
Simply put, vesting protects the members of the founding team who take the venture forward. If people remain on the team and are productive, their shares will vest. If they leave earlier, that stock can be retrieved and given to whoever is brought in to replace them.
3. Hiring a lawyer not experienced in dealing with entrepreneurs and venture capitalists.
Many venture capitalists say that they often rate the judgment of entrepreneurs by their choice of legal counsel. Lawyers who have no experience working with entrepreneurs and venture capitalists will most likely focus on the wrong things while failing to recognize some of the more subtle potential traps. It's better to hire someone who has played the game, who knows what's standard and what isn't, and who will get the deal negotiated and closed promptly.
4. Failing to make a timely Section 83 (b) election.
If the advice in #9 is followed, then shares will be issued, subject to vesting, to the founders as well as new employees. If stock is acquired and it's subject to what the IRS calls a substantial risk of forfeiture, then the IRS doesn't view the purchase as being closed until that risk goes away. When the stock vests, that risk evaporates, so the IRS considers the deal closed. The IRS then calculates the difference between the price paid at the outset and the fair market value at that later date, then taxes this difference as ordinary income. An 83 (b) election allows the tax computation to be made based
on the value at the time the shares are issued, which is often pennies per share.
5. Negotiating venture capital financing based solely on the
valuation.
A no-name firm offering the highest valuation is often not the
best source of equity.
Valuation is not the only thing one should consider when selecting
a venture capitalist or when negotiating the deal. There are many
other
ways for venture capitalists to get compensated if they end up
paying
a high price for shares. These include requiring participating
preferred with a high cumulative dividend, redemption rights
exercisable after only several years, and ratchet anti-dilution
protection with no cap.
One must ask, what's the reputation of this firm? Do they have ahistory of standing by the entrepreneur if the entrepreneur
stumbles?
Do they have good contacts in the industry? In trying to build
alliances, do they know the big players? A no-name firm offering the
highest valuation is often not the best source of equity.
6. Waiting to consider international intellectual property
protection.
Patents are granted on a country-by-country basis (with a single
application available for the European Union). In the United States,
if an invention is sold or made public, there's a year's grace
period
to file a patent application. Everywhere else, if the invention is
sold or publicized prior to filing the patent application, the
invention is unpatentable in that country. For example, if the
invention is publicly disclosed to a Japanese national visiting a
tradeshow in the United States, then under Japanese patent law, if
no
patent application has been filed, that disclosure makes the
invention
unpatentable in Japan. The same is true with trademarks. A
tremendous
amount of money might be spent in developing a brand in the United
States, yet when the product is shipped overseas it could violate
trademarks of companies dealing in similar goods outside the United
States. One must make intelligent choices of where they think their
markets are, and how much money to spend at an early stage in order
to
insure that the brand is available in those markets.
7. Disclosing inventions without a nondisclosure agreement, or
before the patent application is filed.
If patent protection hasn't been obtained, or in cases where a
patent
is not available, the only protection is to maintain something as a
trade secret. To do so, one must show that they've taken reasonable
steps to keep it secret from competitors.
Is it wise to get potential venture capitalists to sign a
nondisclosure agreement? In the best of all worlds, yes, but most
won't. Before disclosing to anyone, one must learn who has a
reputation for integrity in the industry. In dealing with most
people,
it's wise to require them to sign nondisclosure agreements. It
needn't
be elaborate, but it should say that they acknowledge they may be
exposed to trade secrets, and they agree not to use or disclose them
without permission. Business plans should expressly state on the
cover
page that they are confidential and proprietary. That's not as
strong
as a nondisclosure agreement, but laws in some states suggest that
if
a person knows they have been exposed to a trade secret, they can't
use it or disclose it without permission from the owner.
8. Starting a business while employed by a potential competitor, or
hiring employees without first checking their agreements with the
current employer and their knowledge of trade secrets.
The law is clear that if someone is currently working for a company,
particularly if her or she is a key employee, they cannot operate a
competing business. Even just incorporating may spark a lawsuit from
the current employer. Would-be entrepreneurs should first go to
their
current employer and either resign or tell them what they're doing
and
ask them if they'd be interested in investing. Amazingly, that's
often
a very smooth way of ending that relationship. Under no
circumstances
should they misrepresent the nature of the new business.
Even after leaving the current employer, one still cannot use or
disclose the company's trade secrets. Under the so-called inevitable
disclosure doctrine, if someone has been exposed to trade secrets at
their job and leaves to work for someone else, and if their
responsibilities in the new job are sufficiently similar, some
courts
will conclude that it's inevitable that they will use the
information
that they had from the earlier position. They could face an
injunction
prohibiting them from working for the new employer until a number of
months go by and whatever trade secrets they had are stale.
It also helps to know whether potential recruits are subject to
covenants not to compete. States vary in terms of how enforceable
they
are, but one shouldn't assume they are not. One should also check to
see what assignments of inventions might have been signed. Personnel
files should be reviewed, and recruits should check theirs, to be
certain that a covenant not to compete or an assignment of
inventions
wasn't tucked into a signed non-disclosure agreement.
9. Promising more in the business plan than can be delivered and
failing to comply with state and federal securities laws.
If someone promises to do something and knows that they can't
perform
that promise, that's considered fraud. In a business plan, one must
make an honest appraisal of what's doable and set forth their
assumptions, so the person putting up money can judge whether they
are
realistic. Can entrepreneurs be sued by their funders for fraud?
Yes.
Trying to squeeze out a little extra valuation by fudging the
numbers
erodes credibility, makes investors less trusting, and ultimately
impairs the ability to get subsequent rounds of financing.
Finally, anyone selling stock or other securities must comply with
both the federal and state securities laws by either registering the
securities (rare for a start-up) or meeting all the requirements for
an applicable exemption. Ignorance of the law is no excuse. As one
judge put it in a decision upholding criminal convictions for
violating the securities laws: "No one with half a brain can offer
'an
opportunity to invest in our company' without knowing that there is
a
regulatory jungle out there."
10. Thinking any legal problems can be solved later.
There's a tendency to think, "Once I get my funding, once I'm up and
running, then I've got time to hire the lawyers; right now, I'm
running as fast as I can to get my business plan done and raising
money." This is shortsighted logic. Many of the points made here are
problems that can't just be patched up later. Does that mean that
one
should devote all of their time, effort, and money to the legal
issues? No. That's a good reason to hire a competent lawyer.
Excellent
legal talent can be retained for relatively little money up front at
the early stages. It will cost much less to get it right at the
beginning than to try to sort it all out later and correct it.



